Wilderness is an ongoing fascination in this country. Images of pristine forests, mountain ranges, untameable rivers and empty expanses of coastline are the key attraction in how we promote Aotearoa New Zealand internationally: ‘100% Pure’ no less. The wild land broods in our histories – from the original forests of Tane to the oppressive bush …
Our fascination with wilderness pervades how we understand this land. Wilderness features in glossy landscape books, calendars and diaries, and encapsulates the essence of numerous outdoor clothing and equipment brands. It provides the scenic backdrop to advertisements and film sets, functions as an underlying value by which we market this country internationally as a tourism …
Continue reading “From preserve to incubator: giving a new meaning to wilderness”
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